saucony: the marathon that never ends

Addressing the realities of burnout, the ad is ‘For Moms by Moms’. The ad shows a wide range of relatable experiences for moms, from pregnancy and juggling several young children to breastfeeding in public and multitasking while perched on the toilet.

 

https://www.adweek.com/brand-marketing/for-mothers-day-shoe-brand-saucony-offers-solidarity-in-the-marathon-that-never-ends/