Chime’s ‘$1 Million Bet’ Proved Generosity Exists in Hard Times

Chime’s ‘$1 Million Bet’ is Ad Age’s Breakout Brand Work 2024 winner for purpose campaign.

 

As consumers deal with inflation and tighter budgets, discussing finances can feel grim. Financial tech company Chime aimed to flip the script in a purpose-led campaign that tested the generosity of people struggling to achieve their financial goals.